Remember the time when your grandma used to tell bedtime stories, how fresh those stories were despite many times we listened to the same stories. It was exciting every time we heard them. The power was not with the storyteller (grandma) and neither you (Superman), but a great story which always attracted you to listen […]
Read more "Why Do We Need To Understand the Power of Content"
Gone are the days when companies never bothered to what people feel about their brand, In the digital age of advertising every other company no matter how small or large it be, they want to connect with their niche. Brands like McDonald’s, Mercedes, P&G, and TATA are following this from ages this is the big […]
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Really annoying right! Negative comment has never been exciting whether said by any customer who is angry at our room services and bursting out in front of office manager or any online shopper who is writing a negative review about the last hood he purchased which is not looking very nice at him. Negative complaints […]
Read more "5 Steps To Do When You See a Negative Complaint About Your Company"
Think about a scenario when people are searching about your company online and get many negative complaints on Google first from various consumers, don’t you think it will severely damage your brand’s reputation! Instead of nurturing those leads into customers who saw your complaints, you end up in damaging your own goodwill, trust and ultimately […]
Read more "7 Key Benefits of Online Reputation Management"
When I was pursuing my Master’s in International Business Management, on it’s 2nd semester I first time got to know about the subject called Branding. However our faculty was fantastic so I enjoyed that subject and passed the exam by five stars. The one thing about branding he taught us was “Branding is a name, […]
Read more "What is Personal Branding ? and It’s Importance |"
Nowadays every company either big or small or just a startup everyone is now online, Organisations are heavily relying on online business as it has become integral part of their marketing. They know getting online is fast, budgeted and have a high visibility as compared to brick and mortar store. While this has given huge […]
Read more "What is Online Reputation Management? | Build | Manage | Promote |"